Chapters of Essentials of marketing research

Book Informaton

Author

William G. Zikmund; Barry J. Babin

Edition

4th ed.

Year of Publication

2010

Publisher

South-Western/CENGAGE Learning

City of Publication

Mason, Ohio

Pages

436

Language

ISBN

0324593759, 9780324593754

ARI Id

1677430651435

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Topics

Marketing research Market research Business & Economics Business / Economics / Finance Textbooks Business/Economics Marketing - Research Business & Economics / Marketing / Research Management Research Business Marktforschung