Chapters of Basic marketing: a managerial approach

Book Informaton

Author

E. Jerome McCarthy; Stanley J. Shapiro; William D. Perreault; Kenneth B. Wong; J. E. McCarthy; William D. Perreault Jr.

Series

Irvin series in marketing

Edition

10th ed.

Year of Publication

1990

Publisher

Irwin

City of Publication

Homewood, IL

Pages

734

Language

ISBN

0256068658, 0256083983

ARI Id

1678113170096

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Topics

Marketing Management Marketing - General Business / Economics / Finance Marketing Sales & marketing Marketing - General Management Export marketing Business / Economics / Finance Gestion Case studies Marketingmanagement Consumentengedrag