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> Segmenting the mature market: identifying, targeting, and reaching America's diverse, booming senior markets
Segmenting the mature market: identifying, targeting, and reaching America's diverse, booming senior markets
Book Informaton
Author
Carol M. Morgan
Year of Publication
1993
Publisher
Brewer House
City of Publication
Saint Paul, Minn
Pages
363
Language
en
ISBN
0970560508, 9780970560506
ARI Id
1678121243909
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Market segmentation
Older consumers
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