Chapters of Basic marketing: a managerial approach

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Author

E. Jerome McCarthy; Stanley J. Shapiro; William D. Perreault; Kenneth B. Wong; J. E. McCarthy; William D. Perreault Jr.

Edition

3d ed.

Year of Publication

1968

Publisher

R. D. Irwin

City of Publication

Homewood, Ill

Pages

755

Language

eng

ARI Id

1678137854219

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Topics

Marketing Management Marketing - General Business / Economics / Finance Marketing Sales & marketing Marketing - General Management Export marketing Business / Economics / Finance Gestion Case studies Marketingmanagement Consumentengedrag