Chapters of Retailing

Book Informaton

Author

Joseph Barry Mason

Series

The Irwin series in marketing

Edition

5th ed.

Year of Publication

1994

Publisher

Irwin

City of Publication

Burr Ridge, IL

Pages

682

Language

ISBN

0256120021

ARI Id

1678155926583

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Topics

Management Retail trade Marketing Strategische planning Detailhandel