Chapters of Analyzing consumer judgment strategies: paradigms, pressures and priorities

Book Informaton

Author

Peter Wright

Series

Faculty working papers -- 94

Year of Publication

1973

Publisher

College of Commerce and Business Administration, University of Illinois at Urbana-Champaign

City of Publication

[Urbana, Ill.]

Language

eng

ARI Id

1679587089396

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Topics

Mathematical models Attitude (Psychology) Consumers Motivation research (Marketing)

Analyzing consumer judgment strategies: paradigms, pressures and priorities