Chapters of Marketing information systems: an emerging view

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Author

David Bruce Montgomery

Series

M. I. T. Alfred P. Sloan School of Management. Working papers -- no. 390-69

Year of Publication

1969

Publisher

M.I.T.

City of Publication

Cambridge

Language

eng

ARI Id

1679754146384

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Topics

Marketing Management information systems Information storage and retrieval systems

Marketing information systems: an emerging view