Chapter: Matching and Sorting: The Logic of Exchange

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Home > A Twenty-First Century Guide to Aldersonian Marketing Thought > Matching and Sorting: The Logic of Exchange

A Twenty-First Century Guide to Aldersonian Marketing Thought |

Ben Wooliscroft; Robert D. Tamilia; Stanley J. Shapiro

Springer US

A Twenty-First Century Guide to Aldersonian Marketing Thought

Matching and Sorting: The Logic of Exchange

Chapter Info

Authors

Wroe Alderson

ARI Id

1664081357481_240822

Access

Not Available Free

Pages

143-163

DOI

10.1007/0-387-28181-9_10

Chapter URL

https://rd.springer.com/chapter/10.1007/0-387-28181-9_10

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xxii
Wroe Alderson a Life	Ben Wooliscroft	3-32
Introduction to Part II: Wroe Alderson’s Theory of Market Behavior — Selected Writings	Ben Wooliscroft	35-37
Towards a Theory of Marketing	Wroe Alderson; Reavis Cox	39-59
The Analytical Framework for Marketing	Wroe Alderson	61-73
Survival and Adjustment in Organized Behavior Systems	Wroe Alderson	75-94
Survival and Growth of Systems	Wroe Alderson	95-106
The Power Principle	Wroe Alderson	107-108
Marketing efficiency and the principle of Postponement	Wroe Alderson	109-113
Competition for Differential Advantage	Wroe Alderson	115-141
Matching and Sorting: The Logic of Exchange	Wroe Alderson	143-163
Introduction to Functionalism	Wroe Alderson	165-184
Functionalism: Descriptive and Normative	Wroe Alderson	185-188
The Heterogeneous Market and the Organized Behavior System	Wroe Alderson	189-215
Information Flows in Heterogeneous Markets	Wroe Alderson	217-227
Transactions and Transvections	Wroe Alderson	229-249
Cooperation and conflict in marketing Channels	Wroe Alderson	251-268
Introduction to Part III: Wroe Alderson — Writings on Management Practice and Ethical Behavior	Stanley J. Shapiro	271-273
Alderson, Sessions and the 1950s Manager	Robert F. Lusch	275-281
A Basic Guide to Market Planning	Wroe Alderson	283-290
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