Chapter: Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

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Home > A Twenty-First Century Guide to Aldersonian Marketing Thought > Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

A Twenty-First Century Guide to Aldersonian Marketing Thought |

Ben Wooliscroft; Robert D. Tamilia; Stanley J. Shapiro

Springer US

A Twenty-First Century Guide to Aldersonian Marketing Thought

Marketing Behaviour and Entrepreneurship: A Synthesis of Alderson and Austrian Economics

Chapter Info

Authors

W. Duncan Reekie; Ronald Savitt

ARI Id

1664081357481_240839

Access

Not Available Free

Pages

351-364

DOI

10.1007/0-387-28181-9_27

Chapter URL

https://rd.springer.com/chapter/10.1007/0-387-28181-9_27

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