Chapter: Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy

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Home > The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level > Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level |

Colin Shaw; Ryan Hamilton; Ryan Hamilton

Palgrave Macmillan UK

The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

Imperative 5: Uncover the Hidden Causes and Unintended Consequences of Customers Wanting Things to Be Easy

Chapter Info

Authors

Colin Shaw; Ryan Hamilton

ARI Id

1664138466684_458997

Access

Not Available Free

Pages

109-126

DOI

10.1057/978-1-137-53430-9_7

Chapter URL

https://rd.springer.com/chapter/10.1057/978-1-137-53430-9_7

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