Chapter: Communications Research

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Home > Strategic Public Relations > Communications Research

Strategic Public Relations |

Norman Hart

Palgrave Macmillan UK

Communications Research

Chapter Info

Authors

Christopher West

ARI Id

1664158495387_518773

Access

Not Available Free

Pages

195-212

DOI

10.1007/978-1-349-13481-6_12

Chapter URL

https://rd.springer.com/chapter/10.1007/978-1-349-13481-6_12

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xix
Corporate Goals and Strategies	Kevin Traverse-Healy	1-9
Planning for Corporate Communications	Anthony Wreford	10-23
Marketing Communications	Norman A. Hart	24-49
Financial Public Relations	Peter S. Gummer	50-70
Internal Communication	Bill Quirke	71-94
Community Relations	Warren Newman	95-105
Parliamentary and European Union Relations	Douglas Smith	106-124
International Corporate Relations	Bill Byrnes	125-140
Corporate Advertising	Angus Maitland	141-159
Sponsorship	David Wragg	160-174
Media Relations	Roger Haywood	175-194
Communications Research	Christopher West	195-212
Corporate Social Responsibility: The Case for Active Stakeholder Relationship Management	Sarah Portway	213-231
The Practice of Corporate Identity	Nicholas Ind	232-247
Corporate Culture	Colin J. Coulson-Thomas	248-275
Strategic Crisis Management	Michael Bland	276-298
Back Matter		299-313
Chapters/Headings	Author(s)	Pages	Info

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