Chapter: Multi-business Retailing: Sum and Parts

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Home > Retail Power Plays: From Trading to Brand Leadership > Multi-business Retailing: Sum and Parts

Retail Power Plays: From Trading to Brand Leadership |

Michael Jary; Andrew Wileman

Palgrave Macmillan UK

Multi-business Retailing: Sum and Parts

Chapter Info

Authors

Andrew Wileman; Michael Jary

ARI Id

1664159514936_522192

Access

Not Available Free

Pages

228-239

DOI

10.1007/978-1-349-14378-8_16

Chapter URL

https://rd.springer.com/chapter/10.1007/978-1-349-14378-8_16

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xvi
Introduction: From Trading to Brand Leadership	Andrew Wileman; Michael Jary	1-8
Front Matter		9-9
The Growth of Retail Power and the Brand-building Challenge	Andrew Wileman; Michael Jary	11-32
Are Retail Brands Different from Producer Brands?	Andrew Wileman; Michael Jary	33-52
Back Matter		53-54
Front Matter		55-55
Repertoire Retailing: Fashion and Home Lifestyle	Andrew Wileman; Michael Jary	57-70
Proximity Retailing	Andrew Wileman; Michael Jary	71-77
Category Killers	Andrew Wileman; Michael Jary	78-89
Grocery Retailing	Andrew Wileman; Michael Jary	90-107
Back Matter		108-110
Front Matter		111-111
Managing Multiplicity: The Detail in Retail	Andrew Wileman; Michael Jary	113-122
Organising for Retail Brand Management	Andrew Wileman; Michael Jary	123-133
Investing in Store Brands	Andrew Wileman; Michael Jary	134-152
Investing in the Brand-Customer Relationship	Andrew Wileman; Michael Jary	153-167
Investing in Brand Integrity	Andrew Wileman; Michael Jary	168-175
Back Matter		176-180
Front Matter		181-181
Chapters/Headings	Author(s)	Pages	Info

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