Chapter: CRM in e-Business: a Client’s Life Cycle Model Based on a Neural Network

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Home > E-Commerce and Intelligent Methods > CRM in e-Business: a Client’s Life Cycle Model Based on a Neural Network

E-Commerce and Intelligent Methods |

Javier Segovia; Piotr S. Szczepaniak; Marian Niedzwiedzinski

Physica-Verlag HD

CRM in e-Business: a Client’s Life Cycle Model Based on a Neural Network

Chapter Info

Authors

Oscar Marbán; Ernestina Menasalvas; César Montes; John G. Rajakulendran; Javier Segovia

ARI Id

1664222879931_822030

Access

Not Available Free

Pages

61-77

DOI

10.1007/978-3-7908-1779-9_5

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-7908-1779-9_5

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