Chapter: Assessing Services Advertising: Some Preliminary Findings

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Home > Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference > Assessing Services Advertising: Some Preliminary Findings

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference |

Michael Levy; Dhruv Grewal

Springer International Publishing

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Assessing Services Advertising: Some Preliminary Findings

Chapter Info

Authors

Nimish Gandhi; Donna J. Hill

ARI Id

1664293746980_1095802

Access

Not Available Free

Pages

437-444

DOI

10.1007/978-3-319-13159-7_99

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-13159-7_99

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