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Home > Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications > Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications |
Jorge Casillas; Francisco J. Martínez López
Springer Berlin Heidelberg
Marketing Intelligent Systems Using Soft Computing: Managerial and Research Applications
Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
Authors

Man Leung Wong

ARI Id

1664323895867_1213910

Access

Not Available Free

Pages

273-294

DOI

10.1007/978-3-642-15606-9_18

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-642-15606-9_18

Table of Contents of Book
Showing 1 to 20 of 26 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners
Berend Wierenga
1-8
Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers
Nick Lee; Gordon Greenley
9-15
Observations on Soft Computing in Marketing
David W. Stewart
17-19
Soft Computing Methods in Marketing: Phenomena and Management Problems
John Roberts
21-26
User-Generated Content: The “Voice of the Customer” in the 21st Century
Eric T. Bradlow
27-29
Fuzzy Networks
Dawn Iacobucci
31-34
KDD: Applying in Marketing Practice Using Point of Sale Information
Adilson Borges; Barry J. Babin
35-41
Marketing – Sales Interface and the Role of KDD
Greg W. Marshall
43-48
Applying Soft Cluster Analysis Techniques to Customer Interaction Information
Randall E. Duran; Li Zhang; Tom Hayhurst
49-78
Marketing Intelligent System for Customer Segmentation
Brano Markic; Drazena Tomic
79-111
Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing
Peter van der Putten; Joost N. Kok
113-130
Collective Intelligence in Marketing
Tilmann Bruckhaus
131-154
Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation
Siddhartha Bhattacharyya
155-179
Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules
Albert Orriols-Puig; Jorge Casillas; Francisco J. Martínez-López
181-206
Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence
Célia da Costa Pereira; Andrea G. B. Tettamanzi
207-225
An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management
Tsuen-Ho Hsu; Yen-Ting Helena Chiu; Jia-Wei Tang
227-254
Direct Marketing Based on a Distributed Intelligent System
Virgilio López Morales; Omar López Ortega
255-271
Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm
Man Leung Wong
273-294
Designing Optimal Products: Algorithms and Systems
Stelios Tsafarakis; Nikolaos Matsatsinis
295-336
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 26 entries
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