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Home > Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference > Dual Career Households and Consumer Socialization
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
Naresh K. Malhotra
Springer International Publishing
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Dual Career Households and Consumer Socialization
Authors

Lucy L. Henke

ARI Id

1664365410065_1382260

Access

Not Available Free

Pages

7-10

DOI

10.1007/978-3-319-11101-8_2

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-11101-8_2

Table of Contents of Book
Showing 1 to 20 of 132 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
I-XXIX
Front Matter
1-1
Consumer Values on the Texas-Mexico Border
Gary E. Popp; Willard B. Platzer
2-6
Dual Career Households and Consumer Socialization
Lucy L. Henke
7-10
The Concept of Convenience in Marketing: A Definition and Suggested Approach in the Study of Household Time-Savings
Carol J. Kaufman
11-15
Consumer Research in Retrospect: An Analysis of the American Silver Market, 1750–1800
Terrence H. Witkowski
16-20
Food Retailers’ Perceptions of Supermarket UPC Scanner Checkout Systems
Daulatram B. Lund
21-25
The Effect of Music on Attention to Audio Ads
Carl Obermiller; April Atwood
26-29
The Psychophysics of Price: A Critique of the Weber-Fechner Approach in Consumer Behavior
J. Dennis White; Judy A. Vilmain
30-34
Determinants of Product Value-Expressiveness: Another Look at Conspicuousness, Differentiation, and Common Usage
M. Joseph Sirgy; J. S. Johar; Michael Wood
35-39
Gender Stereotyping of Products: Are Products Like People?
Easwar S. Iyer; Kathleen Debevec
40-45
Differences in Susceptibility to Reference Group Influence on Brand Decisions: Middle Aged and Elderly Group Participants
Alan J. Greco
46-50
The Black Consumer Market: Values as an Alternative Segmentation Strategy
Miriam B. Stamps; Clint B. Tankersley
51-55
The Influence of the Situational Context on Product Usage
Erhard K. Valentin; Kent L. Granzin
56-60
The Influence of Mood on Willingness to Spend and Unplanned Purchasing
Dena Thometz Saliagas; James J. Kellaris
61-65
An Analysis of Discriminating Criteria as a Consequence of Consumer Involvement With a Financial Service Decision
Joseph J. Belonax Jr.; Lowell E. Crow
66-70
Individual-, Product-, and Situation-Specific Factors: Is Perceived Risk Affected by Their Interaction?
Kathleen A. Krentler; Angelina Villarreal
71-75
Front Matter
77-77
The Growth of International Joint Ventures
Lyn S. Amine; S. Tamer Cavusgil; Attila Yaprak
78-83
Strategic Market Planning in the Irish Banking Sector
Tevfik Dalgic; Peter Ryan
84-87
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 132 entries
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