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Home > Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference > Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference |
Naresh K. Malhotra
Springer International Publishing
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores
Authors

J. Joseph Cronin Jr.; Scott W. Kelley

ARI Id

1664365410065_1382312

Access

Not Available Free

Pages

242-245

DOI

10.1007/978-3-319-11101-8_51

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-11101-8_51

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