Home > Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference > Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores
Springer International Publishing
Identifying Competitive Boundaries: An Analysis of the Impact of Competitive Situations on Consumer’S Perceptions of Retail Stores
Chapter Info
Authors
ARI Id
1664365410065_1382312
Access
Not Available Free
Pages
242-245
DOI
Chapter URL
https://rd.springer.com/chapter/10.1007/978-3-319-11101-8_51
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