Chapter: Allocating the marketing budget to segments, products, and promotional tools

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Home > DGOR: Papers of the 20th Annual Meeting / Vorträge der 20. Jahrestagung > Allocating the marketing budget to segments, products, and promotional tools — The application of a marketing model

DGOR: Papers of the 20th Annual Meeting / Vorträge der 20. Jahrestagung |

Wolfgang A. Gaul; Achim Bachem; Walter Habenicht; Walter Runge; Wolfgang W. Stahl

Springer Berlin Heidelberg

DGOR: Papers of the 20th Annual Meeting / Vorträge der 20. Jahrestagung

Allocating the marketing budget to segments, products, and promotional tools — The application of a marketing model

Chapter Info

Authors

Jens R. Maier; John Saunders

ARI Id

1664418062860_1594749

Access

Not Available Free

Pages

340-340

DOI

10.1007/978-3-642-46773-8_88

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-642-46773-8_88

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