Home > DGOR: Papers of the 20th Annual Meeting / Vorträge der 20. Jahrestagung > Allocating the marketing budget to segments, products, and promotional tools — The application of a marketing model
Springer Berlin Heidelberg
Allocating the marketing budget to segments, products, and promotional tools — The application of a marketing model
Chapter Info
Authors
ARI Id
1664418062860_1594749
Access
Not Available Free
Pages
340-340
DOI
Chapter URL
https://rd.springer.com/chapter/10.1007/978-3-642-46773-8_88
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