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Home > Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference > Bond or Brand: Presenting a Typology of Online Brand Communities in a Collectivistic Culture
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference |
Krzysztof Kubacki
Springer International Publishing
Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference
Bond or Brand: Presenting a Typology of Online Brand Communities in a Collectivistic Culture
Authors

Jungmin Han; Debbie Keeling; Stuart Roper

ARI Id

1664429041235_1636211

Access

Not Available Free

Pages

739-742

DOI

10.1007/978-3-319-10951-0_272

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-10951-0_272

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