Chapter: Einleitung

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Home > Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten > Einleitung

Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten |

Springer Fachmedien Wiesbaden

Entrepreneurial Marketing: Konzeption, Messung und Erfolgswirkung in wirtschaftlich krisenhaften Zeiten

Einleitung

Chapter Info

Authors

ARI Id

1664445830209_1713086

Access

Not Available Free

Pages

1-7

DOI

10.1007/978-3-658-15172-0_1

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-658-15172-0_1

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		I-X
Einleitung	Judith Schmid	1-7
Entrepreneurial Marketing	Judith Schmid	9-44
Herleitung der Hypothesen und Darstellung im Analysemodell	Judith Schmid	45-50
Beschreibung der Studie	Judith Schmid	51-65
Ergebnisse der empirischen Studie	Judith Schmid	67-95
Schlussbetrachtung	Judith Schmid	97-108
Back Matter		109-142
Chapters/Headings	Author(s)	Pages	Info

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