Chapter: Der Weg zum globalen Marketing

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Home > Die globale Wettbewerbsstrategie: Weltweit erfolgreiche Geschäfte > Der Weg zum globalen Marketing

Die globale Wettbewerbsstrategie: Weltweit erfolgreiche Geschäfte |

Yip; George S. | Hult; G. Tomas M. | Yip; George S. [Other]

Gabler Verlag

Der Weg zum globalen Marketing

Chapter Info

Authors

ARI Id

1664499714842_1946690

Access

Not Available Free

Pages

169-206

DOI

10.1007/978-3-322-82717-3_6

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-322-82717-3_6

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		1-13
Was ist eine globale Strategie?	George S. Yip	15-46
Die Diagnose des Branchenglobalisierungspotentials	George S. Yip	47-86
Der Aufbau einer globalen Marktbeteiligung	George S. Yip	87-106
Das Design globaler Produkte und Dienstleistungen	George S. Yip	107-127
Die Ansiedlung der globalen Aktivitäten	George S. Yip	129-167
Der Weg zum globalen Marketing	George S. Yip	169-206
Die Durchführung globaler Wettbewerbsschritte	George S. Yip	207-221
Der Aufbau der globalen Organisation	George S. Yip	223-272
Die Messung der Branchentreiber und Strategiehebel	George S. Yip	273-298
Die Analyse der globalen Strategie	George S. Yip	299-329
Back Matter		331-348
Chapters/Headings	Author(s)	Pages	Info

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