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Home > The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference > A Multiple Discriminant Analysis Prediction of Performance in Principles of Marketing
The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference |
Venkatakrishna V. Bellur
Springer International Publishing
The 1980’s: A Decade of Marketing Challenges: Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
A Multiple Discriminant Analysis Prediction of Performance in Principles of Marketing
Authors

Bob S. Brown

ARI Id

1664593967136_2340662

Access

Not Available Free

Pages

112-115

DOI

10.1007/978-3-319-16976-7_27

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-16976-7_27

Table of Contents of Book
Showing 1 to 20 of 105 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xviii
Retailers and Energy Conservation- A Second Look
Robert F. Hoel; Joseph A. Bellizzi; William D. McCarty
1-4
A Comparative Analysis of Select Channel Management Practices in Firms from Five Industry Groups
James R. Moore; Donald W. Eckrich
5-8
Swap Meets—Fun and Profit: The Retailing Institution of the 1980s
Nabil Razzouk; David Gourley
9-13
Using the Price/Quantity Model to Indicate Power in Marketing Channels
Jerry Rosenblatt; Roger Calantone
14-19
Demand Characteristics as Determinants of Behavior: An Unconscious Effect
Joseph J. Belonax Jr.; Joseph A. Bellizzi
20-23
Determining the Salience of Relevant Referents
Myron Glassman; Robin Winn
24-24
The Effects of Time on the Stability of the Determinants of Intention
Myron Glassman
25-27
Key Dimensions of the Neighborhood Store Image
Sigmund Grønmo
28-32
Information Seeking Strategies for an Innovative Product within the Husband-Wife Dyad
Peter W. Hermann
33-36
Decision-Making Influence of Husband and Wives within Older Family Dyads: A Study of the Decision to Purchase Vacation Travel
Mary Ann Lederhaus; Robert L. King
37-41
Conceptualizing Elderly Buyer Behavior
Claude R. Martin Jr.
42-44
White/Blue Collar Class Status and Customers’ Preference and Usage Behavior Toward Banking Methods: An Attitude Orientation
David j. Ortinau
45-49
The Differential Impact of Beliefs on Intentions to Try and Intentions to Adopt Cigarettes
Richard w. Olshavsky; Tracie Burge; Steve Sherman; Laurie Chassin; Clark Presson; Eric Corty
50-52
Contrasting Customer Preceived Store Image with Management’s Self Perception: A Diagnostic Approach
A. Coskun Samli; Douglas J. Lincoln
53-58
Examining Social Setting and Product Reference via Conjoint Analysis An Empirical Study of Restaurant Patronage
Subhash Sharma; Naresh K. Malhotra
59-63
A Preliminary Investigation of Perceived Risk Differences in the First Order and Second Order Retai1 Markets
Ugur Yavas; Maurice G. Clabaugh Jr.; W. Glen Riecken
64-67
Industrial Consumer Behavior: Toward an Improved Model
Manoj K. Agarwal; Philip C. Burger; Alladi Venkatesh
68-73
C. B. U. New Non-Food Product Adoption Decisions
Peter M. Banting; David L. Blenkhorn
74-77
Integer Coal Programming for Media Selection in the Industrial Electronics Market: Ameliorating Conflicting Management Preferences
Kenneth B. Schneider; William E. Renforth
78-80
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 105 entries
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