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Home > Media and Convergence Management > Media Convergence and Convergence Strategies in Human Resource Management
Media and Convergence Management |
Sandra Diehl; Matthias Karmasin
Springer Berlin Heidelberg
Media and Convergence Management
Media Convergence and Convergence Strategies in Human Resource Management
Authors

Christian Scholz; Stefanie Müller

ARI Id

1664598756343_2358192

Access

Not Available Free

Pages

57-72

DOI

10.1007/978-3-642-36163-0_5

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-642-36163-0_5

Table of Contents of Book
Showing 1 to 20 of 30 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xxv
Introduction
Sandra Diehl; Matthias Karmasin
1-5
Front Matter
7-7
Business Modelling and Convergence
Veronika Gustafsson; Erich J. Schwarz
9-23
Managing the Convergence of Industries: Archetypes for Successful Business Models
Fredrik Hacklin; David Klang; Pius Baschera
25-36
The Internet and the Value Chains of the Media Industry
Thomas Hess; Christian Matt
37-55
Media Convergence and Convergence Strategies in Human Resource Management
Christian Scholz; Stefanie Müller
57-72
Convergence and Controlling
Friederike Wall; Gernot Mödritscher
73-86
Front Matter
87-87
Convergence in Global Markets: The Great Standardization Versus Localization Debate Is (Finally) Put to Rest
Barbara Mueller; Charles R. Taylor
89-105
A Process for Managing the Re-convergence of Marketing Functions
Edward C. Malthouse
107-116
Cross-media Advertising: Brand Promotion in an Age of Media Convergence
Hilde Voorveld; Edith Smit; Peter Neijens
117-133
Managing Brands in a Converging Media Environment
Tobias Langner; Philipp Brune; Alexander Fischer
135-160
Front Matter
161-161
Convergence and Consumer Behavior
Ralf Terlutter; Martina Moick
163-176
Media Convergence and Media Multitasking
Snezhanka Kazakova; Verolien Cauberghe
177-188
Conceptualizing Audiences in Convergent Media Environments
Uwe Hasebrink; Sascha Hölig
189-202
Front Matter
203-203
The Interplay of Technology Development and Media Convergence: Examples
Hermann Hellwagner
205-220
Technology, Convergence, and the Internet of Things
John N. Gathegi
221-232
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 30 entries
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