Chapter: Markenexzellenz, Schritt 2: Das Vermarkten

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Home > Markenexzellenz im innovativen Mittelstand: Grundsätze, Arbeitsmethoden, Beispiele - ein Leitfaden für Praktiker > Markenexzellenz, Schritt 2: Das Vermarkten

Markenexzellenz im innovativen Mittelstand: Grundsätze, Arbeitsmethoden, Beispiele - ein Leitfaden für Praktiker |

Michael Casagranda; Michael Dünser; Georg Lippitsch; Rupert Mühlfellner; Markus Ruf; Felix Steininger

Springer Fachmedien Wiesbaden

Markenexzellenz im innovativen Mittelstand: Grundsätze, Arbeitsmethoden, Beispiele - ein Leitfaden für Praktiker

Markenexzellenz, Schritt 2: Das Vermarkten

Chapter Info

Authors

Michael Casagranda; Michael Dünser; Georg Lippitsch; Rupert Mühlfellner; Markus Ruf; Felix Steininger

ARI Id

1664762790891_3117592

Access

Not Available Free

Pages

82-91

DOI

10.1007/978-3-658-02319-5_6

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-658-02319-5_6

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