Chapter: Implementing a CRM-based Campaign Management Strategy

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Home > Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM > Implementing a CRM-based Campaign Management Strategy

Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM |

SCN Education

Vieweg+Teubner Verlag

Customer Relationship Management: The Ultimate Guide to the Efficient Use of CRM

Implementing a CRM-based Campaign Management Strategy

Chapter Info

Authors

SAS Institute Inc.

ARI Id

1664825191513_3672106

Access

Not Available Free

Pages

117-123

DOI

10.1007/978-3-322-84961-8_13

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-322-84961-8_13

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