Chapter: Marketing-Modelle aus der Sicht der Praxis

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Home > Marketing: Neue Ergebnisse aus Forschung und Praxis > Marketing-Modelle aus der Sicht der Praxis

Marketing: Neue Ergebnisse aus Forschung und Praxis |

Edgar Topritzhofer; Edgar Topritzhofer

Gabler Verlag

Marketing: Neue Ergebnisse aus Forschung und Praxis

Marketing-Modelle aus der Sicht der Praxis

Chapter Info

Authors

Helmut Sihler; Jochen Krautter

ARI Id

1664842393169_3743455

Access

Not Available Free

Pages

435-445

DOI

10.1007/978-3-322-93787-2_18

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-322-93787-2_18

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