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Home > New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference > Environmental Collaboration: The Role of Green Alliance Catalyzing Entrepreneurs
New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference |
Melissa Moore; Robert S. Moore
Springer International Publishing
New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
Environmental Collaboration: The Role of Green Alliance Catalyzing Entrepreneurs
Authors

Cathy L. Hartman

ARI Id

1664848868603_3769255

Access

Not Available Free

Pages

80-86

DOI

10.1007/978-3-319-11927-4_25

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-11927-4_25

Table of Contents of Book
Showing 1 to 20 of 101 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xxix
The business-to-business vs. consumer marketing debate: A prime opportunity for teaching creativity
James G. Hutton
1-1
Value of Group Projects — Australian and Asian Students Compared
Tekle Shanka; Julie Napoli
2-6
Determinant Skills for Developing Effective Marketing Curriculum
Robert M. Cosenza; Susan Lee Taylor
7-11
Determinants of Teenagers’ Brand Buying Behavior — Development of a Structural Equation Model
Stephanie Magin; Frank Huber; Andreas Herrmann
12-16
College Students’ Perceptions of the Influence of Advertising and Price Versus Non-Marketer-Controlled Factors on Their Purchases of Brand-Name Athletic Shoes and Clothing
Timothy P. Meyer; Kathryn A. Gettelman; Thomas R. Donohue
17-24
The Adolescent’s Influence on the Acquisition of Family Electronic Equipment
Benny Rigaux-Bricmont; Pierre Balloffet
25-30
Market orientation, top management emphasis, and performance within University Schools of Business: An examination of correlations for three markets
Kevin L. Hammond; Robert L. Webster; Harry A. Hannon
31-31
A Counter-Chaos Marketing Strategy: Survival and Success in Turbulent Markets
Coskun Samli
32-34
Market segments: Revealed or constructed?
Agnes Nairn; Pierre Berthon
35-35
The Effectiveness of the Implementation of a Competitive Marketing Strategy — a Model
Essam El Din Bakr; Norman E Marr
36-40
Designing Retail Shopping Experiences: An Application of Experiential Learning Theory
Nancy T. Frontczak; Karen A. Loveland; Clayton L. Daughtrey
41-48
An Exploration into the Potential of Empathy for the Selection of Retail Employees
Hung-Jen Su; Sanghyun Lee; Jing Ding; Lucette B. Comer
49-49
Customer Automatic Thinking and Store Choice
Arch G. Woodside; Eva M. Thelen; Michael Brady
50-55
Timing, congruence, attractiveness and value: The impact of premium Characteristics on consumers’ perceptions of sales promotions
Alain d’Astous; Valérie Landreville
56-56
Incorporating Confidence and Competition in Attitude Models to Predict Customer Intentions Toward Retailers
Jack J. Kasulis; Fred W. Morgan
57-57
A Conceptualization of the Influence of Culture Upon the Customer Value Hierarchy
Jeffrey W. Overby; Robert B. Woodruff
58-63
The dependence between disturbances in supply chains
Göran Svensson
64-64
An integrated model of channel conflict
Kenneth A. Hunt; William Dodds
65-65
An exploratory investigation into the marketing practices of small Asian-Owned Retail Businesses in the U. K
Shiv Chaudhry; Dave Crick
66-66
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 101 entries
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