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Home > Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference > A Comparison of Direct and Indirect Paths of Influence Leading from Situation to Consumption
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference |
John C. Rogers III; Charles W. Lamb; Jr.
Springer International Publishing
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
A Comparison of Direct and Indirect Paths of Influence Leading from Situation to Consumption
Authors

Kent L. Granzin; Terese L. Lookinland

ARI Id

1664874035345_3876252

Access

Not Available Free

Pages

63-67

DOI

10.1007/978-3-319-16937-8_14

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-16937-8_14

Table of Contents of Book
Showing 1 to 20 of 198 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xxvi
Patterns of Success in Small-City Downtown Retailing
Peter S. Carusone; Brenda J. Moscove
1-5
The Information Flow and its Impact Upon Channel Performance in the Food Industry
John L. Haverty
6-11
Owner/Manager’s Age and Retailing Experience: Do They Influence Business Strategies and Success?
L. Lynn Judd
12-16
Distribution Channels and Energy Crisis: A Historical Perspective
J. Daniel Lindley; Rajindar K. Koshal
17-21
A Value Exchange Model for the Channel of Distribution
J. Paul Merenski; Richard Lee Miller; M. Wayne DeLozier
22-27
Retail Store Image Research-A Critical Review
David K C Tse
28-33
Sources of Consumer Satisfaction with Retail Outlets: Issues and Evidence
Lynette S. Unger; James M. Stearns; Jack A. Lesser
34-37
A Preliminary Investigation of the Quadrants of Recycling Model
Alf H. Walle
38-39
Marketing Computer Systems in the Middle East: A Comparative Study of Turkey and Saudi Arabia
Metin N. Gurol; Ahmet A. Yucel
40-44
Strategic Market Planning in Norway
David E. McNabb; Andreas Udbye; Axel Arentz
45-45
Spect Planning and Marketing Intelligence and Information Systems – The Euro-Canadian Interface
John K. Pliniussen
46-51
The Evaluative Uncertainty and Evaluative Importance Dimensions of Perceived Risk
Joseph J. Belonax Jr.; Andrew W. Brogowicz
52-56
The Market for Fine Restaurants
Kent L. Granzin; Kenneth D. Bahn
57-62
A Comparison of Direct and Indirect Paths of Influence Leading from Situation to Consumption
Kent L. Granzin; Terese L. Lookinland
63-67
The Generic User/Nonuser and the Process of Adoption
Nessim Hanna; Bob Ahuja; Dee Kumar
68-71
A Study of the Effects of Information on the Size of the Evoked Set
Raymond L. Horton
72-77
Credit Card Usage Behavior: Some Insights from Nova Scotia, Canada
Erdener Kaynak; Ugur Yucelt
78-82
Student Choice Behavior in Shopping Area Selection
John C. Keyt; Havva J. Altuner
83-86
A Comparison of Consumer Attitudes Toward Cremation
Paul Y. Kim
87-89
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 198 entries
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