Chapter: Die Leistungssystemgestaltung als Aufgabe eines Marketing für integrierte Systeme

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Home > Systemmarketing: Die Gestaltung integrierter informationstechnologischer Leistungssysteme > Die Leistungssystemgestaltung als Aufgabe eines Marketing für integrierte Systeme

Systemmarketing: Die Gestaltung integrierter informationstechnologischer Leistungssysteme |

Konrad Zerr

Deutscher Universitätsverlag

Systemmarketing: Die Gestaltung integrierter informationstechnologischer Leistungssysteme

Die Leistungssystemgestaltung als Aufgabe eines Marketing für integrierte Systeme

Chapter Info

Authors

Konrad Zerr

ARI Id

1664911091914_4038830

Access

Not Available Free

Pages

103-214

DOI

10.1007/978-3-322-97692-5_4

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-322-97692-5_4

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		I-XVI
Einleitung	Konrad Zerr	1-8
Die Grundlagen der Untersuchung	Konrad Zerr	9-35
Die Determinanten eines Marketing für integrierte, informationstechnologische Leistungssysteme	Konrad Zerr	37-102
Die Leistungssystemgestaltung als Aufgabe eines Marketing für integrierte Systeme	Konrad Zerr	103-214
Schlußbetrachtung	Konrad Zerr	215-216
Back Matter		217-236
Chapters/Headings	Author(s)	Pages	Info

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