Chapter: Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education

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Home > Weltwirtschaft 2010: Trends und Strategien > Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education

Weltwirtschaft 2010: Trends und Strategien |

Ralph Berndt

Springer Berlin Heidelberg

Weltwirtschaft 2010: Trends und Strategien

Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education

Chapter Info

Authors

Albert Stähli

ARI Id

1664925123903_4094213

Access

Not Available Free

Pages

17-41

DOI

10.1007/978-3-642-02083-4_2

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-642-02083-4_2

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xv
Front Matter		1-1
World Trends 2010	Bernd Schips	3-13
Front Matter		15-15
Der World Executive MBA (WEMBA): Eine Star Alliance für Global Executive Education	Albert Stähli	17-41
Front Matter		43-43
Innovationsstrategie: Fokus auf Systematik und Selektion der Innovationsfelder bringen Rendite	Uwe Hilzenbecher	45-55
Efficient and Effective Strategy Implementation: The Next Source of Competitive Advantage	William K. Holstein; Duri R. Campell	57-70
Succeeding in a Multi-polar World: Managing the CUBRINTA™ Cube of Intangibles	Edgar C. Britschgi	71-84
Hybride Medienkonzepte für das interne Marketing	Michael Reiß; Dirk Steffens	85-102
Re-Industrialisierung in Europa durch KMU	Rudolf Ergenzinger; Jan S. Krulis-Randa	103-113
Wettbewerberanalyse eines internationalen Automobilzulieferers – Eine Fallanalyse	Adrienne Cansier; Heike Hundertmark	115-129
Mikro- und Makroökonomische Nachfrageanalysen als Grundlage für die Erarbeitung neuer Geschäftsmodelle im Personenluftverkehr	Marc B. Gasser	131-145
Front Matter		147-147
Erfolgsfaktoren ausgewählter Marketing-Konzepte der Praxis	Ralph Berndt	149-168
Is Your Brand Only Going Half the Distance?	Edgar C. Britschgi	169-180
Verhandlungsmanagement als betriebswirtschaftlicher Erfolgsfaktor	Uta Herbst	181-194
Front Matter		195-195
Future Trends in Supply Chain Management – The “Green Factor”	Uwe Hermann	197-208
Front Matter		209-209
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