Chapter: Crossmedia — Dialog über alle Medien

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Home > Crossmedia-Strategien: Dialog über alle Medien > Crossmedia — Dialog über alle Medien

Crossmedia-Strategien: Dialog über alle Medien |

Bernd Kracke

Gabler Verlag

Crossmedia-Strategien: Dialog über alle Medien

Crossmedia — Dialog über alle Medien

Chapter Info

Authors

Bernd Kracke

ARI Id

1664927748747_4104991

Access

Not Available Free

Pages

7-13

DOI

10.1007/978-3-322-82355-7_1

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-322-82355-7_1

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		1-6
Crossmedia — Dialog über alle Medien	Bernd Kracke	7-13
Ist Crossmedia wirklich neu? So definieren Experten „Crossmedia“	Bernd Kracke	15-16
Crossmedia-Marketing — Kommunikation auf allen Kanälen	Richard Crux	17-32
Interaktive 3D-Charaktere im Crossmedia-Einsatz: Das Beispiel „Baby Fred“ bei Genie Internet	Kai Bühler	33-53
Offline und Online mit System	Markus A. Kirner	55-62
Mobile Marketing	Ingo Lippert	63-80
Permission Marketing als Voraussetzung für Erfolg im crossmedialen Kundendialog	Torsten Schwarz	81-96
Direktmarketing per E-Mail — Chancen auf neue Zielgruppen	Volker Wiewer	97-110
Das Internet — ein Transaktionsmedium	Peter Schmandt	111-124
Werbung im Dialog über alle Medien	Dirk Freytag	125-137
Crossmedialer Dialog in der Neukundenwerbung: Case-Study Club Bertelsmann	Jürgen Müller	139-153
Das m-flex-Projekt	Petra Lüftner; Martin Keller	155-163
Die Zukunft der One-to-One-Kommunikation	Christian Kux	165-185
One-to-One-Marketing im Internet: Darum prüfe, wer sich ewig bindet	Guido Alt; Sascha Schulz	187-204
Online braucht Offline — Wie Crossmedia-Marketing in der Praxis funktioniert	Martin Wider; Carsten Jung	205-219
Das Ende der Gießkanne — Crossmedia-Mix im Rahmen der Kommunikationspolitik eines Expressfrachtdienstleisters	Markus Wohler	221-240
Back Matter		241-242
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