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Home > Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference > Logistics Alliances: A Source of Competitive Advantage
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference |
Elizabeth J. Wilson; Joseph F. Hair; Jr.
Springer International Publishing
Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Logistics Alliances: A Source of Competitive Advantage
Authors

Julie J. Gentry

ARI Id

1664931511186_4120008

Access

Not Available Free

Pages

90-90

DOI

10.1007/978-3-319-13144-3_23

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-13144-3_23

Table of Contents of Book
Showing 1 to 20 of 92 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xxix
The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations
Thomas F. Stafford
1-6
Communication of Feelings and Relationship: Greeting Card Buying Behavior
Audhesh K. Paswan; Suresh Subramanian
7-13
The Role of Self-Image as an Ecological Advocate and Attitudes on the Recycling Phenomenon
C. B. Claiborne; Kenneth D. Bahn
14-20
Measuring Consumer Beliefs About Advertising: a Re-Examination and Extension of the Bauer-Greyser Inventory
Banwari Mittal; Walfried Lassar
21-25
Exploration of Expansion and Associated Timing Strategies for International Market Entry
James Reardon; Barbara Coe; Chip Miller
26-30
The Viability of Using Diffusion Patterns for Segmenting International Markets: Problems and Prospects
Angela R. D’Auria; John B. Ford
31-37
Market Orientation in the High-Tech Companies the Benelux Case
Tevfik Dalgic; Arend van der Weijden
38-38
The Role of the Salesperson in Delivering Customer Value
Michael S. Garver
39-39
An Empirical Study of the Dimensionality of Selling Team Performance
Mark A. Moon
40-44
Instrumentality – Expressiveness – Selling Performance: are They Related?
Lucette B. Comer
45-45
Employing Dyadic Data to Assess the Accuracy of Salespersons’ Perceptions of Their Customers: Antecedents to and Impact on Performance
Bruce K. Pilling; Steve W. Henson
46-50
Service Delivery: a Postmodern Perspective
Chris Manolis; Robert D. Winsor; Scott W. Kelley
51-55
Dimensions of Intangibility and Their Impact of Product Evaluation
Einar Breivik; Sigurd Villads Troye
56-56
Emotional and Behavioral Consequences of Self–Blame Following Service Failure
William R. Forrester; Manfred F. Maute
57-57
Personality and Customer Service in Retail
Robert F. Hurley
58-63
Internationalizing the Marketing Curriculum Through E-Mail
Vincent-Wayne Mitchell
64-67
An Exploratory Investigation of University Ethos in U. S. and Germany: a Veritable Landscape in the Mist
Lou E. Pelton; R. Keith Tudor; David Strutton
68-69
How to Use Retired Multinational Executives to Help Professors Teach Marketing Strategy
Joseph M. Bearson; Steven L. Sizoo
70-73
Making Student Research More Ethical: a Preliminary Examination
Michael Jay Polonsky
74-75
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 92 entries
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