Chapter: Lead Management

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Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT |

Springer Fachmedien Wiesbaden

Professionelles Lead Management: Schritt für Schritt zu neuen Kunden: Eine agile Reise durch Marketing, Vertrieb und IT

Lead Management

Chapter Info

Authors

ARI Id

1665059800334_4656760

Access

Not Available Free

Pages

1-3

DOI

10.1007/978-3-658-15214-7_1

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-658-15214-7_1

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		I-VII
Lead Management	Jens Fuderholz	1-3
Rückblick	Jens Fuderholz	5-8
Neuanfang	Jens Fuderholz	9-30
Aufbruch	Jens Fuderholz	31-36
Lead-Management-Grundlagen	Jens Fuderholz	37-55
Buyer Persona	Jens Fuderholz	57-76
Content	Jens Fuderholz	77-95
Reichweite	Jens Fuderholz	97-104
Nurturing	Jens Fuderholz	105-117
Marketing Automation und Datenschutz	Jens Fuderholz	119-125
Evaluation	Jens Fuderholz	127-136
Rollout	Jens Fuderholz	137-141
Chapters/Headings	Author(s)	Pages	Info

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