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Home > Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference > Solving Optimisation Problems in Marketing Using Tabu Search
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference |
Elizabeth J. Wilson; William C. Black
Springer International Publishing
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Solving Optimisation Problems in Marketing Using Tabu Search
Authors

Nelson Stephens; Steve Hurley; Luiz Moutinho

ARI Id

1665069183125_4697849

Access

Not Available Free

Pages

356-356

DOI

10.1007/978-3-319-13162-7_97

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-319-13162-7_97

Table of Contents of Book
Showing 1 to 20 of 121 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xxxv
An Empirical Assessment of Educator and Practitioner Perceptions: Implications for Marketing Research Education
Ralph W. Giacobbe; Madhav N. Segal
1-5
An Experiential Approach: A Mentoring Program to Promote Hands-On Experience in Professional Selling
Mary Ann Lederhaus; Sally A. Coltrin
6-6
The Use of Journaling As a Learning Technique In Consumer Behavior Education
Nancy T. Frontczak
7-12
Teaching Promotion and Integrated Marketing Communications
Kerri Acheson; Clyde Vollmers
13-13
Perceptions of the Contribution of Femininity to the Performance of Traditionally Masculine Selling
Lucette B. Comer
14-14
The Impact of Family Constellation Upon Salesperson-Customer Interaction: A Theoretical Application
David R. Rink
15-19
Sales Ethics: Are There Gender-Related Differences In the Ranks of Potential Salespeople?
Thomas H. Stevenson; Charles D. Bodkin
20-24
Characteristic Effects of Display Difficulty On Information Processing
Eloise Coupey
25-30
Effects of Involvement, Visual Stimuli, and Verbal Imagery on Recall
John R. Henley; Lawrence B. Crowson
31-31
Perceived Quality for a Symbolic Product: An Empirical Investigation
Linda S. Showers; Frederic F. Brunei; Vince E. Showers
32-39
Theory Building from the Quantitative Analysis of Qualitative Information
William J. McDonald
40-46
Fuzzy Logic and Marketing: A Simple Introduction
James Beckman
47-50
Logical Empiricism: Assumptions, Language, Activities, Products, Goal, and Theory Creation
G. Tomas M. Hult
51-55
Marketing Educational Services to Returning Adults
Oswald A. J. Mascarenhas; Mary A. Higby; Ann Gale
56-60
Why Do Spectators Go to the Game?
Kirk L. Wakefield; George W. Stone
61-61
Relationship Marketing and Services Advertising
Donna J. Hill; Nimish Gandhi
62-67
Evaluating Shrinkage in the Retail Environment: Examples of Current Prescriptive Control Methods by Leading Ret Allers
Robert H. Luke
68-71
The Influence of Consumer Religiosity and Religious Affiliation on Sunday Shopping
Judy A. Siguaw
72-72
The Effects of Perceived Time Pressure on Relative Shopping Time and Expenditures
J. Duncan Herrington; Louis M. Capella
73-78
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 121 entries
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