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Home > Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) > Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) |
Patricia Rossi; Nina Krey
Springer International Publishing
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Customer Engagement on Facebook: A Classification of Brand Fans: An Abstract
Authors

Tania Maree; Gené van Heerden

ARI Id

1665176949072_5171569

Access

Not Available Free

Pages

937-938

DOI

10.1007/978-3-030-02568-7_265

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-030-02568-7_265

Table of Contents of Book
Showing 1 to 20 of 271 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xlvii
Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions
Samer Elhajjar; Sihem Dekhili
1-12
Blink: Advertising in a Multi-Media Environment: An Abstract
Federica Furlan; Douglas West; Prokriti Mukherji; Agnes Nairn
13-14
Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract
Klaus-Peter Wiedmann; Janina Haase; Jannick Bettels
15-15
Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract
Thomas L. Powers; Seongwon Choi
17-18
Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract
Catherine da Silveira; Cláudia Simões
19-20
Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract
Flávio Régio Brambilla; Ana Flávia Hantt
21-22
Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing: Examination of Multicultural Perspectives: An Abstract
Theresa A. Kirchner; John B. Ford; Jörg Lindenmeier; Ben Lowe; Bob McDonald; Gillian Sullivan Mort
23-24
Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract
Theresa A. Kirchner; John B. Ford
25-26
Co-Production and Social Service Providers’ Performance: Parental Satisfaction with Childcare Markets: An Abstract
Ann-Kathrin Seemann; Jörg Lindenmeier
27-28
Connecting with Consumers in Subsistence Marketplaces: An Abstract
Ben Lowe; Gillian Sullivan Mort; Md Rajibul Hasan
29-30
Advancing Mission-Based Metrics: An Abstract
Bob McDonald
31-31
The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract
Patricia Coutelle; Véronique des Garets; Laurent Maubisson; Arnaud Rivière
33-34
Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions
Mihai Calciu; Jean-Louis Moulins; Francis Salerno
35-48
Web Personalization Experience: Value Creation or Value Destruction? An Abstract
Laetitia Lambillotte; Ingrid Poncin
49-50
IoT’s Consumer Acceptance: A New Perspective: An Abstract
Sabrina Hombourger-Barès; Leila El Kamel
51-52
New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract
Kathryn Woodbury Zeno; Gladys Torres-Baumgarten
53-53
Improving Targeting by Taking Long-Term Relationships into Account
Benedikt Lindenbeck; Rainer Olbrich
55-67
Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract
Hyunju Shin; Lindsay R. L. Larson
69-69
Do Variety Seekers Rely on Information for their Food Choice? The Role of Type of Novelty of Food: An Abstract
Sujatha Manohar; Varisha Rehman
71-71
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 271 entries
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