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Home > Digital Science 2019 > The Adoption of Digital Marketing by SMEs Entrepreneurs
Digital Science 2019 |
Tatiana Antipova; Álvaro Rocha
Springer International Publishing
Digital Science 2019
The Adoption of Digital Marketing by SMEs Entrepreneurs
Authors

Claudiu Coman; Maria Mădălina Popica; Cătălina-Ionela Rezeanu

ARI Id

1665232797493_5480074

Access

Not Available Free

Pages

431-441

DOI

10.1007/978-3-030-37737-3_37

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-030-37737-3_37

Table of Contents of Book
Showing 1 to 20 of 58 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xiii
Front Matter
1-1
Traffic Analysis in Data Networks: Design and Development of Monitor Software NMTraffic
Lidice Haz; Daniel Quirumbay; Jorge Isaac Avilés; Ximena Acaro
3-15
Tools and Metrics for Reputation Assessment in a Digital Environment
Alexander Ovrutsky; Alexandra Ponomareva; Alexander Ponomarev; Maxim Ponomarev
16-29
Analysis and Detection of a Radical Extremist Discourse Using Stylometric Tools
Tatiana Litvinova; Olga Litvinova
30-43
Man - Machine Knowledge Mediation: Overview of Deep Learning Methods for Natural Language Processing
Ekaterina Isaeva; Vadim Bakhtin
44-52
Front Matter
53-53
Universal Basic Income as an Innovation in Social Policy and Public Finance: SWOT Analysis
Svetlana Tsvirko
55-64
Development of Methodology of Valuation Reserves Information Disclosure of Russian Companies in Terms of Digital Economy
Ruslan Tkhagapso; Anastasiya Trukhina; Susanna Khatkhokhu
65-74
Transformation of Fundamental Accounting Principles in the Context of a Company Insolvency from the Perspective of the Digital Economy
Ruslan Tkhagapso
75-85
The Equilibrium Model for the Price of Digital Cellular Services
Ilona Tregub; Nataliya Drobysheva; Andew Tregub
86-93
The Formation of Data Bases at the Technogenic Risk Management System
Kirill Litvinsky; Elena Aretova
94-103
Intellectual Capital of a Company: Presentation and Disclosure of Information
Yana Ustinova
104-113
Digital Economy in Competitiveness of Modern Companies
Elena Alexandrova
114-125
Automation and Algorithmization of “Smart” Benchmarking of Territories Based on Data Parsing
Daniil Kurushin; Julia Dubrovskaya; Maria Rusinova; Elena Kozonogova
126-134
XBRL as a Tool for Integrating Financial and Non-financial Reporting
Olga Efimova; Olga Rozhnova; Olga Gorodetskaya
135-147
Determinants of the Foreign Direct Investments in Terms of Digital Transformation of the Ukrainian Economy
Svitlana Tkalenko; Natalya Sukurova; Anastasiia Honcharova
148-164
What Does ICT Mean for Tourism Export Development?
Aleksandr Gudkov; Elena Dedkova
165-174
Accounting and Macroeconomic Issues of Evaluation of Financial Instruments in Preparing Financial Statements
Svetlana Grishkina; Vera Sidneva; Vladimir Skalkin; Yulia Shcherbinina; Elena Astakhova
175-184
Information Risks and Threats of the Digital Economy of the XXI Century: Objective Prerequisites and Management Mechanisms
Lyudmila Popova; Irina Korostelkina; Elena Dedkova; Mikhail Korostelkin
185-194
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 58 entries
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