Search from the table of contents of 2.5 million books
Advanced Search (Beta)
Home > Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) > How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) |
Felipe Pantoja; Shuang Wu; Nina Krey
Springer International Publishing
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract
Authors

Itzhak Gnizy

ARI Id

1665275506807_5676334

Access

Not Available Free

Pages

39-40

DOI

10.1007/978-3-030-42545-6_7

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-030-42545-6_7

Table of Contents of Book
Chapters/HeadingsAuthor(s)PagesInfo
Loading...
Chapters/HeadingsAuthor(s)PagesInfo
Similar Books
Similar Chapters
Similar Thesis

Similar News

Similar Articles
Similar Article Headings