Search from the table of contents of 2.5 million books
Advanced Search (Beta)
Home > Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) > Understanding Customer Experience on Personalized Websites: An Abstract
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC) |
Felipe Pantoja; Shuang Wu; Nina Krey
Springer International Publishing
Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)
Understanding Customer Experience on Personalized Websites: An Abstract
Authors

Laetitia Lambillotte; Nathan Magrofuoco; Ingrid Poncin; Jean Vanderdonckt

ARI Id

1665275506807_5676472

Access

Not Available Free

Pages

451-452

DOI

10.1007/978-3-030-42545-6_145

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-030-42545-6_145

Table of Contents of Book
Showing 1 to 20 of 220 entries
Chapters/HeadingsAuthor(s)PagesInfo
Front Matter
i-xliii
Applying Evolutionary Psychology in Navigating the Standardization/Adaptation Debate in International Advertising
Lachezar Ivanov
1-8
Truth, Half-Truth or Little White Lie? Exploring Public Sentiment toward Advertising through Cartoon Analysis
Ria Wiid; Kerstin Heilgenberg
9-22
The Impact of Culture on Humorous Ads: An Abstract
Dragana Medic; Jean-Marc Decaudin
23-24
Marketing Web Trends: An Algorithm and Brand Equity Nowcasting Application: An Abstract
Stephen L. France; Yuying Shi
25-26
Privacy or Personalization? Drivers, Deterrents and Moderators of Consumers’ Willingness to Disclose Personal Data
Teresa Fernandes; Nuno Pereira
27-35
Big Data Analytics in Product Innovation Context: An Abstract
Nick Hajli; Mina Tajvidi; Ayantunji Gbadamosi; Waqar Nadeem
37-38
How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract
Itzhak Gnizy
39-40
The Impact of Different Aspects of Perceived Authenticity on the Tourist-Destination Relationship Quality: An Abstract
Xi Fang; Kalliopi Chatzipanagiotou; Cleopatra Veloutsou
41-42
Deceptive Use of the ‘Regionality’ Concept in Product Labelling: An Abstract
Marc Herz; Adamantios Diamantopoulos
43-44
Brand Heritage vs. Brand Nostalgia: Same Same, but Different?
Stefanie Jensen; Martin Ohlwein; Sebastian Burczyk
45-56
I Feel Good: The Impact of Atmospherics General Interior Variables on Shopper Behavior: An Abstract
Maher Georges Elmashhara; Ana Maria Soares
57-58
Expectations vs. Reality: Can Sensory Incongruence Generate Positive Emotion and Behaviour in the Online Shopping Context? An Abstract
Brendan Emmerson; Cathy Barnes; Prithwiraj Nath
59-60
Influencing Consumers’ Buying Behavior through Smell: An Abstract
Flor Esthela Morton Rodríguez
61-62
Thinking Creatively through Hands
Jung Eun Lee; Nara Youn
63-76
Social Service Robots: What do we Know and Where do we Go Next? An Abstract
Daniela Berg; Nicole Hartley; Linda Alkire
77-78
The Impacts of Restaurant Technology on Customer Dining Experiences: The Moderating Role of Need for Interaction: An Abstract
Hsin-Hui (Sunny) Hu; Chi-Ting Chen; Pei-Chun Lai
79-80
How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract
Wolfgang J. Weitzl; Clemens Hutzinger; Sabine A. Einwiller
81-82
Has Luxury Consumption Something to do with Fear and Love?
Caner Cesmeci; Sebnem Burnaz
83-95
Millennial Consumer’s on Instagram: Implications for Luxury Brands vs. Celebrity Influencers: An Abstract
Lauren Copeland; Jewon Lyu
97-98
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 220 entries
Similar Books
Similar Chapters
Similar Thesis

Similar News

Similar Articles
Similar Article Headings