Chapter: Identifying and Understanding Reference Groups

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Home > Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication > Identifying and Understanding Reference Groups

Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication |

Springer Fachmedien Wiesbaden

Corporate Communications In Restructuring Phases: Successfully shaping change with strategic communication

Identifying and Understanding Reference Groups

Chapter Info

Authors

ARI Id

1665345752710_6023736

Access

Not Available Free

Pages

15-43

DOI

10.1007/978-3-658-34626-3_3

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-658-34626-3_3

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xiii
Front Matter		1-1
Why Professional Communication Is So Important in Restructurings	Ulrich Gartner	3-9
Communication as a Strategic Management Task	Ulrich Gartner	11-14
Identifying and Understanding Reference Groups	Ulrich Gartner	15-43
Developing a Communication Strategy	Ulrich Gartner	45-56
Creating Management Structures	Ulrich Gartner	57-61
Building an Infrastructure	Ulrich Gartner	63-91
Front Matter		93-93
Developing Communication Content	Ulrich Gartner	95-107
Developing Communication Tools	Ulrich Gartner	109-134
The Power of Images	Ulrich Gartner	135-143
Implementation Planning	Ulrich Gartner	145-156
Back Matter		157-157
Chapters/Headings	Author(s)	Pages	Info

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