Chapter: Customer Centricity Is Key

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Home > Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age > Customer Centricity Is Key

Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age |

Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan

Springer International Publishing

Omni-personal Luxury: How to Transform your Luxury Business for the Digital Age

Customer Centricity Is Key

Chapter Info

Authors

Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan

ARI Id

1665353795996_6062280

Access

Not Available Free

Pages

51-61

DOI

10.1007/978-3-030-85769-1_4

Chapter URL

https://rd.springer.com/chapter/10.1007/978-3-030-85769-1_4

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Chapters/Headings	Author(s)	Pages	Info
Front Matter		i-xxii
Introduction: The Future of Luxury	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	1-15
The Industry Is Special	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	17-34
Cautious Steps Towards Digital	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	35-50
Customer Centricity Is Key	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	51-61
Digital Transformation of the Omni-personal Customer Journey	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	63-139
How to Go Omni-personal	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	141-159
Conclusion: Embark on Your Journey to the Omni-personal Now	Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan	161-162
Back Matter		163-178
Chapters/Headings	Author(s)	Pages	Info

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