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The Routledge Companion to Marketing Research |
Len Tiu Wright; Luiz Moutinho; Merlin Stone; Richard P. Bagozzi
Routledge
The Routledge Companion to Marketing Research
Identifying the drivers of shopper attention, engagement, and purchase
Authors

Raymond R. Burke; Alex Leykin

ARI Id

1665635305191_13275385

Access

Not Available Free

Pages

319-355

DOI

10.4324/9781315544892-21

Table of Contents of Book
Showing 1 to 20 of 35 entries
Chapters/HeadingsAuthor(s)PagesInfo
Conceptual
1-70
The evolution of marketing research
Merlin Stone; Len Tiu Wright; Luiz Moutinho
3-20
Combining big data and marketing research to create customer insight
Len Tiu Wright; Merlin Stone; Robin Robin; Eleni Aravopoulou
21-37
Interactive marketing, customer information and marketing research
Merlin Stone; Eleni Aravopoulou; Neil Woodcock; Paul Laughlin; Ryan Stott
38-54
Business models and marketing research
Brett Parnell; Ryan Stott; Merlin Stone; Eleni Aravopoulou
55-70
Methods
71-243
Mixed-methods research
Pantea Foroudi; Maria Palazzo; Merlin Stone
73-106
Case studies as a research methodology
Abraham Joseph; Suraksha Gupta
107-118
Establishing validity and reliability in case study research projects
Samina Sumrin; Suraksha Gupta
119-131
Encouraging information disclosure on social media platforms in consumer marketing research
Robin Robin; Hazem Gaber; Len Tiu Wright
132-146
Artificial intelligence in marketing and marketing research
Merlin Stone; Luiz Moutinho; Yuksel Ekinci; Ashraf Labib; Geraint Evans; Eleni Aravopoulou; Paul Laughlin; Matt Hobbs; Jon Machtynger; Liz Machtynger
147-163
Data management and marketing research
Merlin Stone; Tony Mooney; Paul Laughlin
164-185
Deciding on and using research data
Merlin Stone; Len Tiu Wright; Robin Birn; Luiz Moutinho
186-205
The Archive of Market and Social Research
Robin Birn; Merlin Stone; Nektarios Tzempelikos; Kaouther Kooli; Emmanuel Kosack
206-218
Key issues in managing marketing research and customer insight
Robin Birn; Merlin Stone
219-243
Techniques
245-355
Brain’s valuation networks and consumers’ neuroscience methods in the fuzzy front-end innovation process
Jyrki Suomala; Pekka Berg
247-257
An introduction to the use of EEG in marketing research
Reem Refai A. Mahmoud; Richard P. Bagozzi
258-288
How brand interest mediates the relationship between cross-media investments and word-of-mouth and purchase intention
Patrick De Pelsmacker; Nathalie Dens; Peter Goos; Leonids Aleksandrovs
289-305
The effect of voice emotion response on brand recall by gender
Wan-Chen Wang; Maria Helena Pestana; Luiz Moutinho
306-318
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 35 entries
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