Chapter: Multimodal Exchanges and Power Relations in a Public Relations Department

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Home > Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology > Multimodal Exchanges and Power Relations in a Public Relations Department

Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology |

Sigrid Norris

Routledge

Multimodality in Practice: Investigating Theory-in-Practice-through-Methodology

Multimodal Exchanges and Power Relations in a Public Relations Department

Chapter Info

Authors

Helen Sissons

ARI Id

1665671539720_13388939

Access

Not Available Free

Pages

35-49

DOI

10.4324/9780203801246-5

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Chapters/Headings	Author(s)	Pages	Info
Part I		1-111
Introduction to Part I	Sigrid Norris	3-6
Teaching Touch/Response-Feel	Sigrid Norris	7-19
Interactive Technologies and the Function of the Senses	Jens Loenhoff	20-34
Multimodal Exchanges and Power Relations in a Public Relations Department	Helen Sissons	35-49
Scientific Visualizations as Discourse Nexus	Shawn M. Rowe	50-65
Sacred Time	Gudrun Frommherz	66-81
Constructing and Consuming “Displays” in Online Environments	Rodney H. Jones	82-96
Technology and Reception as Multimodal Remaking	Carey Jewitt	97-111
Part II		113-226
Introduction to Part II	Sigrid Norris	115-118
Normativity and Software	Emilia Djonov; Theo van Leeuwen	119-137
Reception as Social Action	Paul White	138-152
Combining Computational Tools with Systemic Functional Theory for Discourse Analysis	K. L. E. Marissa; Kay L. O’Halloran; Kevin Judd	153-173
Storm Over the Starship	Denise M. Conroy; Richard W. Brookes	174-189
Multimodal Texts as Mediated Actions	Najma Al Zidjaly	190-205
Mediating Multimodal Environmental Knowledge Across Animation Techniques	Carmen Daniela Maier	206-221
Multimodality in Practice	Sigrid Norris	222-226
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