Chapter: Motorola — Supply Chain Management*

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Home > Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications > Motorola — Supply Chain Management*

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications |

Art Weinstein; William C. Johnson

Routledge

Designing and Delivering Superior Customer Value: Concepts, Cases, and Applications

Motorola — Supply Chain Management*

Chapter Info

Authors

Art Weinstein; William C. Johnson

ARI Id

1665686985421_13436557

Access

Not Available Free

Pages

215-219

DOI

10.4324/9780429277979-20

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Chapters/Headings	Author(s)	Pages	Info
Customer Value Concepts		1-149
Customers Want Top Value	Art Weinstein; William C. Johnson	3-15
Being Customer Oriented	Art Weinstein; William C. Johnson	17-29
Process and Customer Value	Art Weinstein; William C. Johnson	31-49
Defining and Refining the Value Proposition	Art Weinstein; William C. Johnson	51-61
Defining and Managing Service Quality	Art Weinstein; William C. Johnson	63-82
Communicating Value Through Price	Art Weinstein; William C. Johnson	83-100
Strategies for Adding and Promoting Value	Art Weinstein; William C. Johnson	101-116
Maximizing Value Through Retention Marketing	Art Weinstein; William C. Johnson	117-130
Creating Value Through Customer and Supplier Relationships	Art Weinstein; William C. Johnson	131-149
Customer Value Cases		151-323
Analyzing Business Cases: The Customer Value Funnel Approach*	Art Weinstein; William C. Johnson	153-158
AAA Motor Club – Responding to Change*	Art Weinstein; William C. Johnson	159-168
Ethyl Corporation — Becoming Customer-Oriented*	Art Weinstein; William C. Johnson	169-173
Glaxo Wellcome, Inc. — Internal Marketing Leads to Customer Responsiveness*	Art Weinstein; William C. Johnson	175-179
The Grateful Dead — Customer Loyalty and Service Quality*	Art Weinstein; William C. Johnson	181-188
Harrah’s Entertainment — Brand Building*	Art Weinstein; William C. Johnson	189-194
International Food Ingredients Supplier — Customer Value Analysis*	Art Weinstein; William C. Johnson	195-203
Larry Bird’s Home Court — Brand Repositioning*	Art Weinstein; William C. Johnson	205-213
Motorola — Supply Chain Management*	Art Weinstein; William C. Johnson	215-219
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