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Home > Contemporary Issues in Digital Marketing > Introduction
Contemporary Issues in Digital Marketing |
Outi Niininen
Routledge
Contemporary Issues in Digital Marketing
Introduction
Authors

Outi Niininen

ARI Id

1665695959643_13461404

Access

Open/Free Access

Pages

1-5

DOI

10.4324/9781003093909-1

Table of Contents of Book
Showing 1 to 20 of 21 entries
Chapters/HeadingsAuthor(s)PagesInfo
Introduction
Outi Niininen
1-5
Data analytics and measurement
7-45
Understanding Big Data and its application in the digital marketing landscape
Stephen Singaraju; Outi Niininen
9-21
Data-driven marketing processes
Heidi Länsipuro; Heikki Karjaluoto
22-31
The planning and implementation process of Programmatic Advertising campaigns in emerging markets
Thanh Tiet; Heikki Karjaluoto
32-45
Digital transformation and innovations in marketing
47-82
The antecedents and outcomes of online consumer brand experience
Joel Konttinen; Heikki Karjaluoto; Aijaz A. Shaikh
49-60
User experience of an e-commerce website
Saima Ritonummi; Outi Niininen
61-71
AI-based voice assistants for digital marketing
Alex Mari; René Algesheimer
72-82
Customer experience and servicescapes
83-115
The role of social capital in digitalised retail servicescape
Jussi Nyrhinen; Mika Skippari; Terhi-Anna Wilska
85-94
From places to platforms
Julie Horáková; Outi Uusitalo
95-104
Social media and consumer power
Agostino Vollero; Chiara Valentini
105-115
Ethics and privacy in digital marketing
117-162
The importance of online retailers&s; ethics for traditional, online and multichannel customers
Mika Skippari; Sami Kajalo; Arto Lindblom
119-129
Data obstacles and privacy concerns in artificial intelligence initiatives
Bilal Aslam; Heikki Karjaluoto; Eevi Varmavuo
130-138
GDPR guidelines for academic research in marketing
Sachiko Scheuing; Outi Niininen
139-151
‘Interesting but scary’
Heidi Haapio; Outi Uusitalo
152-162
The future for digital marketing communications and conclusions
163-181
Future look
Outi Niininen; Stephen Singaraju; Heikki Karjaluoto; Chiara Valentini; Markus Muhonen
165-175
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 21 entries
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