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Marketing Management: A Cultural Perspective |
Luca M. Visconti; Lisa Peñaloza; Nil Toulouse
Routledge
Marketing Management: A Cultural Perspective
Tribal marketing
Authors

Bernard Cova; Avi Shankar

ARI Id

1665726349142_13554943

Access

Not Available Free

Pages

168-182

DOI

10.4324/9780203710807-14

Table of Contents of Book
Showing 1 to 20 of 36 entries
Chapters/HeadingsAuthor(s)PagesInfo
Introduction
Luca M. Visconti; Lisa Peñaloza; Nil Toulouse
1-14
Global-local cultural domains
15-120
Cultures, consumers, and corporations
Russell Belk
17-32
International marketing at the interface of the alluring global, the comforting local, and the challenges of sustainable success
Güliz Ger; Olga Kravets; Özlem Sandikci
33-46
Regional affiliations
Delphine Dion; Lionel Sitz
47-58
Dove in Russia
Natalia Tolstikova
59-71
Market development in the African context
Benét DeBerry-Spence; Sammy K. Bonsu; Eric J. Arnould
72-87
Market development in the Latin American context
Judith Cavazos-Arroyo; Silvia González-García
88-105
What do affluent Chinese consumers want?
Laura R. Oswald
106-120
Consumer and marketer identity and community politics
121-216
The relational roles of brands
Jill Avery
123-138
Experiencing consumption
Antonella Carù; Bernard Cova
139-152
Facilitating collective engagement through cultural marketing
Hope Jensen Schau; Alexander Schau
153-167
Tribal marketing
Bernard Cova; Avi Shankar
168-182
Driving a deeply rooted brand
Marius K. Luedicke
183-198
Cultural corporate branding
Søren Askegaard; Simon Møberg Torp
199-216
Researching consumers, marketers, and markets
217-284
How you see is what you get
Sofie Møller Bjerrisgaard; Dannie Kjeldgaard
219-236
Interpretive marketing research
Johanna Moisander; Elina Närvänen; Anu Valtonen
237-253
Research methods for innovative cultural marketing management (CMM)
Samantha N. N. Cross; Mary C. Gilly
254-269
Chapters/HeadingsAuthor(s)PagesInfo
Showing 1 to 20 of 36 entries
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