Chapter: Step 2. SWOTs

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Home > Marketing Planning in a Total Quality Environment > Step 2. SWOTs

Marketing Planning in a Total Quality Environment |

Robert E. Linneman; John L. Stanton

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Marketing Planning in a Total Quality Environment

Step 2. SWOTs

Chapter Info

Authors

Robert E. Linneman; John L. Stanton

ARI Id

1665743822115_13605649

Access

Not Available Free

Pages

91-96

DOI

10.4324/9781315859224-12

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Chapters/Headings	Author(s)	Pages	Info
Introduction		1-72
The Need to Build Total Quality into Your Marketing Plan	Robert E. Linneman; John L. Stanton	5-18
The Need for a Formal Marketing Plan	Robert E. Linneman; John L. Stanton	21-26
Involvement	Robert E. Linneman; John L. Stanton	29-30
How to Make the Plan a Living Document	Robert E. Linneman; John L. Stanton	31-34
The “Ideal” Method	Robert E. Linneman; John L. Stanton	37-41
The Micron Case	Robert E. Linneman; John L. Stanton	45-49
The Role of the Marketing Plan in the Business Plan	Robert E. Linneman; John L. Stanton	53-61
The Marketing Planning Process	Robert E. Linneman; John L. Stanton	65-72
The Eight Planning Steps		73-346
Step 1. SWOTs	Robert E. Linneman; John L. Stanton	77-87
Step 2. SWOTs	Robert E. Linneman; John L. Stanton	91-96
Step 3. SWOTs	Robert E. Linneman; John L. Stanton	99-148
Step 4. SWOTs	Robert E. Linneman; John L. Stanton	151-183
Step 5: Gap Analysis	Robert E. Linneman; John L. Stanton	187-200
Step 6: Examination of Strategic Options and Strategy Selection	Robert E. Linneman; John L. Stanton	203-267
Step 7: Strategy Documentation and Evaluation	Robert E. Linneman; John L. Stanton	271-308
Step 8: Fleshing Out, Documenting, and Formatting the Annual Marketing Plan	Robert E. Linneman; John L. Stanton	311-346
Retrospect and Expectation		347-352
A Look Back and a Look Ahead	Robert E. Linneman; John L. Stanton	349-352
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