Chapter: Phonology, Morphology, and Semantics

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Home > Psycholinguistic Phenomena in Marketing Communications > Phonology, Morphology, and Semantics

Psycholinguistic Phenomena in Marketing Communications |

Tina M. Lowrey

Routledge

Psycholinguistic Phenomena in Marketing Communications

Phonology, Morphology, and Semantics

Chapter Info

Authors

Dawn B. Lerman

ARI Id

1665842894646_13915297

Access

Not Available Free

Pages

79-100

DOI

10.4324/9781003064411-5

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Chapters/Headings	Author(s)	Pages	Info
The Impact of Mere Words—Their Meanings and Sounds		1-100
Linguistic Framing of Sensory Experience	JoAndrea Hoegg; Joseph W. Alba	3-22
The Mental Representation of Brand Names	Possidonia F. D. Gontijo; Shi Zhang	23-38
Sounds Convey Meaning	L. J. Shrum; Tina M. Lowrey	39-58
Phonology and Semantics in International Marketing	Shi Zhang; Bernd H. Schmitt	59-78
Phonology, Morphology, and Semantics	Dawn B. Lerman	79-100
Stringing Words Together—The Importance of Sentences		101-154
The Role of the Sentence and Its Importance in Marketing Communications	Robert Meeds; Samuel D. Bradley	103-120
The Use and Abuse of Polysemy in Marketing Communications	Claudiu V. Dimofte; Richard F. Yalch	121-134
Road Map or Secret Weapon? The Role of Conceptual Metaphor in Shaping Marketing Communications About Exercise	Barbara J. Phillips; Edward F. McQuarrie	135-154
Stringing Sentences Together—Text and Narrative Analyses		155-246
Narrative Structure	Jennifer Edson Escalas; Barbara B. Stern	157-176
The Role of Language and Images in the Creation and Use of Advertising Myths	Rashmi Adaval	177-202
Indexical and Linguistic Channels in Speech Perception	Susannah V. Levi; David B. Pisoni	203-220
Dual Language Processing of Marketing Communications	Ryall Carroll; David Luna; Laura A. Peracchio	221-246
Afterword		247-276
Comprehension Processes in Advertising	Robert S. Wyer	249-276
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