Chapter: How to Create a Stellar Customer Experience

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Home > Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction into Customer Relationships > How to Create a Stellar Customer Experience

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction into Customer Relationships |

Daniel Lafrenière

Routledge

Delivering Fantastic Customer Experience: How to Turn Customer Satisfaction into Customer Relationships

How to Create a Stellar Customer Experience

Chapter Info

Authors

Daniel Lafrenière

ARI Id

1665897886986_14079660

Access

Not Available Free

Pages

23-62

DOI

10.4324/9780429328091-4

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Chapters/Headings	Author(s)	Pages	Info
What Is Customer Experience?	Daniel Lafrenière	1-4
Why Is Customer Experience so Important?	Daniel Lafrenière	5-14
One Interaction. Multiple Touchpoints.	Daniel Lafrenière	15-22
How to Create a Stellar Customer Experience	Daniel Lafrenière	23-62
Measuring	Daniel Lafrenière	63-66
Maintaining Customer Relationships	Daniel Lafrenière	67-70
The Importance of Digital Customer Experience	Daniel Lafrenière	71-74
Why You Should Care About Social Media	Daniel Lafrenière	75-78
A Few Final Thoughts	Daniel Lafrenière	79-84
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