Chapter: Marketing Strategy Implementation and Control

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Home > The Handbook of Marketing Strategy for Life Sciences Companies: Formulating the Roadmap You Need to Navigate the Market > Marketing Strategy Implementation and Control

The Handbook of Marketing Strategy for Life Sciences Companies: Formulating the Roadmap You Need to Navigate the Market |

Jean-Francois Denault

Routledge

The Handbook of Marketing Strategy for Life Sciences Companies: Formulating the Roadmap You Need to Navigate the Market

Marketing Strategy Implementation and Control

Chapter Info

Authors

Jean-Francois Denault

ARI Id

1665921625366_14156695

Access

Not Available Free

Pages

145-154

DOI

10.4324/9781351235303-5

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Chapters/Headings	Author(s)	Pages	Info
Marketing Strategy Road Map	Jean-Francois Denault	1-6
Overview of Market Research	Jean-Francois Denault	7-27
Situation Analysis	Jean-Francois Denault	29-90
Developing a Marketing Strategy	Jean-Francois Denault	91-144
Marketing Strategy Implementation and Control	Jean-Francois Denault	145-154
Marketing Metrics	Jean-Francois Denault	155-169
Discussion on Unique Perspectives	Jean-Francois Denault	171-184
Final Thoughts	Jean-Francois Denault	185-187
Chapters/Headings	Author(s)	Pages	Info

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