Chapter: Design Strategy: An Integrated Approach

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Home > Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing > Design Strategy: An Integrated Approach

Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing |

Tim Frick; Kate Eyler-Werve

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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing

Design Strategy: An Integrated Approach

Chapter Info

Authors

Tim Frick; Kate Eyler-Werve

ARI Id

1665928097802_14177849

Access

Not Available Free

Pages

72-97

DOI

10.4324/9780203751817-8

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Chapters/Headings	Author(s)	Pages	Info
Digital Marketing Strategy Basics	Tim Frick; Kate Eyler-Werve	9-30
Content Strategy	Tim Frick; Kate Eyler-Werve	31-56
SEO and Content Strategy	Tim Frick; Kate Eyler-Werve	57-71
Design Strategy: An Integrated Approach	Tim Frick; Kate Eyler-Werve	72-97
Measurement Strategy	Tim Frick; Kate Eyler-Werve	98-120
Writing for the Web	Tim Frick; Kate Eyler-Werve	121-138
Producing Web Video	Tim Frick; Kate Eyler-Werve	139-154
Content and Social Networks	Tim Frick; Kate Eyler-Werve	155-178
Creating Usable Designs	Tim Frick; Kate Eyler-Werve	179-209
Climate Ride’s Pedal Power	Tim Frick; Kate Eyler-Werve	210-256
Chapters/Headings	Author(s)	Pages	Info

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